{"id":9851,"date":"2023-11-22T23:08:43","date_gmt":"2023-11-22T23:08:43","guid":{"rendered":"https:\/\/dev.webhostlabs.net\/synergy\/?p=9851"},"modified":"2023-11-22T23:14:06","modified_gmt":"2023-11-22T23:14:06","slug":"maheartsaflutter","status":"publish","type":"post","link":"https:\/\/dev.webhostlabs.net\/synergy\/2023\/11\/22\/maheartsaflutter\/","title":{"rendered":"Maheartsaflutter"},"content":{"rendered":"<h1>Letter from America<\/h1>\n<p>For the last umpteen years, prescription medicines have been advertised on American television.\u00a0 Most often featured in such commercial ads are drugs with names that make little sense to the typical boob-tube aficionado.\u00a0 One exception to this generalization existed in an advertising campaign for the prescription sleep aid known as Lunesta\u00ae.\u00a0 In my opinion, the name itself had a pleasing, even soporific ring to it; don\u2019t you agree?<\/p>\n<p>The juxtaposition of \u201clun\u201d (from \u201cluna,\u201d the Latin word for moon) and \u201cesta\u201d (presumably borrowed from \u201csiesta\u201d) lent to the name an intellectual (not to mention bilingual) cachet. Televised advertisements for Lunesta concluded with the usual disclaimers about the possible side effects known to be associated with use of the drug by some individuals.<\/p>\n<p>Then, as now, disclaimers in drug ads were always recited by a honey-tongued, male voiceover actor who could as easily have pursued a career as a cattle auctioneer, so speedily spouted were the disclaimers he delivered to the viewing audience.\u00a0 I\u2019d venture to guess that more than a few insomniacs missed hearing (or ignored) Mr. Mellifluous\u2019 declaration that ingestion of Lunesta could cause an \u201cunpleasant taste\u201d in a user\u2019s mouth.<\/p>\n<p>Although I never tried Lunesta myself, my friend Joy, who had been having trouble sleeping for months, saw a couple of the advertisements and decided to request a prescription from her doctor, who readily agreed to a trial of Lunesta by handing Joy a script for 20 pills.\u00a0 The warning about that \u201cunpleasant taste\u201d didn\u2019t\u00a0<span class=\"Apple-style-span\">begin<\/span>to describe what Joy experienced on the morning after taking her first Lunesta tablet.\u00a0 She told me that, although she had slept well after taking the pill, she awoke the next day feeling as if a small furry rodent had died in her mouth during the night.\u00a0 \u201cDidn\u2019t you listen to the disclaimers?\u201d I asked her. \u201cThat\u2019s no furry rodent; that unpleasant taste is a known side effect of Lunesta.\u201d<\/p>\n<table class=\"mceItemTable\" border=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td>\n<div class=\"moduletable\">\n<div class=\"custom\"><ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-6633276792231839\" data-ad-slot=\"7061413951\" data-adsbygoogle-status=\"done\" data-ad-status=\"unfilled\"><\/p>\n<div id=\"aswift_1_host\" tabindex=\"0\" title=\"Advertisement\" aria-label=\"Advertisement\"><\/div>\n<p><\/ins><\/div>\n<\/div>\n<p>&nbsp;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>When thoroughly and repeatedly gargling (going through about a gallon of mouthwash) failed to eradicate that decidedly unpleasant side effect, Joy dumped the remaining pills down the toilet.\u00a0 Naturally, when she told me what she had done with her 19 remaining Lunesta tablets, I envisioned some sewer rodent (after a long and restorative rat nap, of course) complaining to a pal in his rat pack that he felt like he had dined out the night before on a dumpster full of decomposing human entrails.\u00a0 (Hey!\u00a0 I can\u2019t help the way my mind works but, if it\u2019s any comfort to you, there is probably a drug on the market that might cure me.)<\/p>\n<p>Lately, the names of the pharmaceuticals advertised on the idiot box make\u00a0<span class=\"Apple-style-span\">no<\/span>sense to me at all.\u00a0 The newest to come across the airwaves is a drug called Myrbetriq\u00ae.\u00a0 When I first heard it pronounced, I thought immediately that this had to be the generic form of a drug.\u00a0 I was wrong.\u00a0 The generic form of Myrbetriq is mirabegron.\u00a0 For what medical condition, you might well ask, is Myrbetriq prescribed?\u00a0 Bladder dysfunction!\u00a0 Yep, that is correct:\u00a0 If you suffer from urinary urgency and\/or frequency, Myrbetriq could be the pill you should pop.\u00a0 But what\u00a0<span class=\"Apple-style-span\">layperson<\/span>is going to remember the name of this medicine? \u00a0Why, it might take even a seasoned medical professional \u2014 most of whom are accustomed to weirdly named drugs \u2014 a dozen or so repetitions of the name in order to recall it on command and to spell it correctly on a prescription pad.\u00a0 Will that healthcare provider advise patients of one possible side effects of Myrbetriq? After all, it\u2019s a doozy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy-loaded\" src=\"https:\/\/dpnlive.com\/images\/stories\/misc4\/potters_nodoff_243046.jpg\" width=\"350\" height=\"502\" data-src=\"\/images\/stories\/misc4\/potters_nodoff_243046.jpg\" data-jchll=\"true\" \/>Let\u2019s just\u00a0<span class=\"Apple-style-span\">hope<\/span>that upon prescribing Myrbetriq to a patient, every doctor, nurse-practitioner, and physician\u2019s assistant will remember to tell her this:\u00a0 \u201cOh, and by the way, you might fail to completely empty your bladder every time you visit the loo but, on the upside, you\u2019ll make those visits far less often!\u201d<\/p>\n<p>Side effects aside\u2014and there are plenty of them mentioned in the Myrbetriq advertisements currently airing, believe me\u2014what I\u00a0<span class=\"Apple-style-span\">really<\/span>want to know is the name of the guy who saddled this drug with such a ridiculous brand name.\u00a0 I\u2019d like to ask him what drug\u00a0<span class=\"Apple-style-span\">he<\/span>was taking when he did so?\u00a0 If he wasn\u2019t tripping on some hallucinogenic compound, it could be that he suffers from the very symptoms Myrbetriq is supposed to alleviate.\u00a0\u00a0 Maybe what he\u00a0<span class=\"Apple-style-span\">meant<\/span>to name Myrbetriq was \u201cGottapeealot\u201d but, because he himself had such an urge to go, he rushed through his e-mail to the head honcho of the drug-naming division over at Big Pharma, Inc. and prematurely hit the SEND button.\u00a0 The naming of \u201cMyrbetriq\u201d could very well be the result of a typo made by a fellow with a dysfunctional bladder.<\/p>\n<p>When he is fired\u2014as well he should be\u2014I would like Big Pharma, Inc. to consider me as his replacement.\u00a0\u00a0 Seriously.\u00a0 Indeed, my heart\u2019s a-flutter at the thought of spending my work week assigning names to drugs in development or about to be foisted on American consumers.\u00a0 Although I won\u2019t be able to eliminate all possible side effects from the drugs I name, you can be absolutely certain that any name I\u00a0<span class=\"Apple-style-span\">do<\/span>select for a drug will have at least a passing relationship to the symptoms that particular drug is intended to treat.<\/p>\n<p>I have to say, though, that as glorious as the thought of such a job is to me, I would look forward to the day when the chemists, researchers, lab techs, sales teams and I\u00a0<span class=\"Apple-style-span\">all<\/span>lost our jobs at Big Pharma. That day will arrive when, at long last, the drug that will prevent or cure every illness known to mankind is invented.\u00a0 Only those associated with that drug\u2019s manufacture and distribution would retain their positions at Big Pharma, Inc.\u00a0 Best thing of all:\u00a0 I wouldn\u2019t even have to name the new drug, as it already has one:\u00a0 Panacea.<\/p>\n<p>May that day come soon!<\/p>\n<p>By Cara Sheridan O\u2019Donnell<\/p>\n<p><span id=\"cloak99319\">This email address is being protected from spambots. You need JavaScript enabled to view it.<\/span>&#8221; mce_&#8217; + path + &#8216;\\&#8221; + prefix + &#8216;:&#8217; + addy99319 + &#8216;\\&#8217;&gt;&#8217;+addy_text99319+'&lt;\\\/a&gt;&#8217;; \/\/&#8211;&gt;<\/p>\n<p>Follow us on Twitter &#8211; @DigiPrintNews<\/p>\n<p>Like us on Facebook\u00a0<a href=\"http:\/\/www.facebook.com\/DPNLive\" target=\"_blank\" rel=\"nofollow noopener\">www.facebook.com\/DPNLive<\/a>\u00a0&#8211; (click the \u2018<u>LIKED<\/u>\u2019 button\/top of page as well)<\/p>\n<p>Copyright \u00a9 2014, DPNLIVE \u2013 All Rights Reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Letter from America For the last umpteen years, prescription medicines have been advertised on American television.\u00a0 Most often featured in<\/p>\n","protected":false},"author":1,"featured_media":9839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,74],"tags":[],"class_list":["post-9851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-and-style","category-living-in-usa"],"_links":{"self":[{"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/posts\/9851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/comments?post=9851"}],"version-history":[{"count":5,"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/posts\/9851\/revisions"}],"predecessor-version":[{"id":9856,"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/posts\/9851\/revisions\/9856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/media\/9839"}],"wp:attachment":[{"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/media?parent=9851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/categories?post=9851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.webhostlabs.net\/synergy\/wp-json\/wp\/v2\/tags?post=9851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}