{"id":10394,"date":"2023-11-24T20:39:47","date_gmt":"2023-11-24T20:39:47","guid":{"rendered":"https:\/\/dev.webhostlabs.net\/synergy\/?p=10394"},"modified":"2023-11-24T20:40:01","modified_gmt":"2023-11-24T20:40:01","slug":"follow-these-tips-to-the-letter-for-success","status":"publish","type":"post","link":"https:\/\/dev.webhostlabs.net\/synergy\/2023\/11\/24\/follow-these-tips-to-the-letter-for-success\/","title":{"rendered":"Follow these tips to the letter for success"},"content":{"rendered":"
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A well-written sales letter can generate sales or open doors, but only if the letter is actually opened. These strategies will help increase your success rates.<\/p>\n

1. Address the envelope to an individual<\/em><\/p>\n

This sounds obvious, but it\u2019s amazing how many times I get letters addressed to a title as opposed to me. If your envelope is addressed to The Manager, then in real terms your saying: \u201cI am junk mail. Don\u2019t open me. Throw me out.\u201d Address the envelope with the full and correct name and title of the recipient, and\u00a0make sure you\u2019ve got the spelling right.<\/em><\/p>\n

2. For small campaigns, handwrite the envelope<\/em><\/p>\n

You could argue that this does not look professional. I could argue that it shows personalisation. A handwritten envelope sparks curiosity because it reminds us of a bygone era when we used to receive correspondence purely via snail mail. Most handwritten mail gets opened.<\/p>\n

Make sure your handwriting is neat. If your handwriting makes the letter look like a ransom note, then it\u2019s not good for business.<\/p>\n

3. Use a coloured envelope<\/em><\/p>\n

Standard, white, DL-sized envelopes are what most sales letters are put in. Therefore they can be thrown straight into the bin. If the envelope is coloured, however, it hints that there could be something exciting inside.<\/p>\n

4. Mark the letter \u2018Private and Confidential\u2019<\/em><\/p>\n

An envelope marked \u2018Private and Confidential\u2019 should only be opened by the recipient \u2013 in theory at least. On the other hand, if your recipient has a secretary or PA, those words might actually be interpreted as, \u2018Dear Gatekeeper, I am a sales letter\u2019. Also, because your sales letter is not actually P&C, it may upset your recipient. So you decide.<\/p>\n

5. Include an item that creates a bump in the envelope<\/em><\/p>\n

I\u2019ve used this tactic a few times. I remember I sent a letter to a person I\u2019d been trying to arrange a meeting with and he said: \u201cI get hundreds of emails every week that I never read, and I get junk mail that I never open. But I loved your card with the gift inside.\u201d<\/p>\n

Be creative with the item you include. Ensure that it ties in with the theme of your sales letter.<\/p>\n

Here are some ideas:<\/p>\n