{"id":10297,"date":"2023-11-24T18:24:50","date_gmt":"2023-11-24T18:24:50","guid":{"rendered":"https:\/\/dev.webhostlabs.net\/synergy\/?p=10297"},"modified":"2023-11-24T18:25:39","modified_gmt":"2023-11-24T18:25:39","slug":"15-reasons-why-santas-marketing-works-better-than-yours","status":"publish","type":"post","link":"https:\/\/dev.webhostlabs.net\/synergy\/2023\/11\/24\/15-reasons-why-santas-marketing-works-better-than-yours\/","title":{"rendered":"15+ Reasons Why Santa’s Marketing Works Better Than Yours!"},"content":{"rendered":"

Santa’s<\/strong>\u00a0Marketing\u00a0<\/strong>is worth copying<\/strong>.<\/strong><\/h1>\n

Robert Tallent.<\/em>
\nThe Synergy Group.
\nOriginally published 7th December 2012.
\nUpdated 8th December 2015<\/em><\/p>\n

Santa Clause is alive and well. He can teach us all lessons on Marketing and Branding.\u00a0 Through the ages he is always successful and making enough money to survive for another year. He has survived recessions, depressions and just about any economic scenario. Why has his marketing strategies worked better than yours? It’s simple really. It is because he uses solid, proven psychology. He knows he doesn’t have to use new gimmicky techniques when he hasn’t changed his marketing for decades.\u00a0 His simple marketing has stood the test of time.<\/p>\n

Everybody believes in Santa, because the big man from the north pole will rock on forever and you too can do the same if you stick to the basics. Find out if your product or service matches up by reading the article below.<\/p>\n

Dancing and prancing in Jingle Bell Square . . .<\/h2>\n

Santa’s core communication is simple.\u00a0 It is one word – ‘consistency’. Generation after generation have been exposed to one brand, one message, and the same powerful imagery.\u00a0 Just like Ryanair owns the term ‘low cost’ and Rolls Royce owns the term ‘high quality’, Santa owns the word ‘hope’. Every kid worth his Playstation 4, hopes he’s got enough points on the well-behaved scale to justify a mountain of gifts.<\/p>\n

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Yet, most companies get tired of their own brand. They chop, change and pour thousands of euros\/pounds into a bottomless pit of mindless change. Take a look at McDonald’s advertising, for instance. McDonald’s own the words \u2018family outing\u2019 yet, according to their new CEO Steve Easterbrook their focus for 2015 is around food and healthy eating.<\/p>\n

Does it make sense to consistently occupy one niche? You bet it does! Families go out with their kids to McDonalds. These kids develop into budget-conscious teenagers that hang out at McDonalds. They have kids and grand kids and guess where they all end up. At the big yellow ‘M’, that’s where!\u00a0 Compare McD to Burger King.\u00a0 What can you see in your mind?\u00a0 Well, I can see the Golden Arches, Ronald McD, Big Mac and don’t forget the Happy Meal aimed at kids.\u00a0 For BK, what can I think of?\u00a0 I can’t think of anything.\u00a0 Yet, personally, I prefer BK food and service.\u00a0 But, McD marketing is winning.\u00a0 Another plus point for McD is the training of their management with the Hamburger University.\u00a0 I laughed when I heard of the HU first. I’m not laughing now.<\/p>\n

\"\"Santa doesn’t waver. His customers are kids. Yes, I know, the parents do the buying.\u00a0 Like several marketers, he might have been sorely tempted to enter the gift market. With bad advice, he would have tried to get to teenagers, adults and everyone. To some small extent, he has entered the adult market because Santa does get presents for adults too – sometimes.\u00a0 The magic works there too, equally as much as it does for the kids.\u00a0 Even the tiniest of niches is huge and niches have a way of expanding by themselves.<\/p>\n

At the end of the day, it’s the consistency that takes the jingle all the way to the bank. Too many companies lose focus and give you ten reasons why you should buy from them. Santa sticks to one: Be a ‘nice’ kid and you can keep hoping!\u00a0 Don’t be on the naughty list.\u00a0 It’s real simple, as my co-editor, Martin, says.<\/p>\n

Some companies that got lost in the marketing was during the VCR days of the ’70’s and ’80’s.\u00a0 You had Betamax by Sony, VHS by JVC and Video 2000 by Philips.\u00a0 Some people will argue the benefits of Betamax, but the eventual winner was VHS because of good marketing. They could record for four hours and were less expensive.<\/p>\n

Is that Santa or the International Space Station<\/h2>\n

The ISS app is brilliant.\u00a0 You can see when it’s overhead on Christmas Eve and the excitement with the kids is unbelieveable when you tell them it is Santas Sleigh.<\/p>\n\n\n\n
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