{"id":9476,"date":"2023-09-28T19:48:55","date_gmt":"2023-09-28T19:48:55","guid":{"rendered":"https:\/\/dev.webhostlabs.net\/synergy\/?page_id=9476"},"modified":"2023-09-28T19:48:55","modified_gmt":"2023-09-28T19:48:55","slug":"sales","status":"publish","type":"page","link":"https:\/\/dev.webhostlabs.net\/synergy\/sales\/","title":{"rendered":"Sales"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]<\/p>\n

Sales<\/h1>\n

Sales<\/strong>\u00a0is a critical part of any business and is often widely misunderstood. In Ireland in particular, sales as a career is often considered to be unprofessional and there is a degree of mistrust surrounding sales people and the processes they use.<\/p>\n

You may have heard of the term \u2018snake oil salesperson\u2019. It refers to someone who tries to get you to buy into something that is supposed to help or do something good but really is nothing at all like that.\u00a0 People hate snakeoil salespeople and you do not want your company to be related to it.<\/p>\n

Here in The Synergy Group, we will bring you through different\u00a0processes of selling<\/strong>,\u00a0different methods, what you\u2019re selling,<\/strong>\u00a0etc. Selling and marketing are different and in general, a brilliant salesperson is not brilliant at marketing and vice versa.<\/p>\n

Marketing is about deciding on the products to sell and selling is about convincing the customer to buy.\u00a0 Your sales process is everything that you do to close the sale and get a signed agreement or contract. Both marketing and selling are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it can detour your growth.<\/p>\n

The sales process can consist of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, over the phone, on the internet and networking. It’s anything that engages you with the prospect or customer on a personal level rather than at a distance.\u00a0 Selling over the internet could be perceived as being at a distance and requires particular techniques which are different from direct sales.<\/p>\n

The old age saying says that\u00a0a sale is only a sale when it\u2019s paid for<\/strong>.\u00a0 That is very true, particularly in the economic environment we live in today.\u00a0 Therefore should the salesperson give credit?\u00a0 Should they collect payments?\u00a0 They are points for you to consider.<\/p>\n

You could use different sales methods, e.g. sales methods have changed over the years.\u00a0 When I bought my first computer in 1984, I had to get a sales person to call to see me.\u00a0 Today I can call in to a shop.<\/p>\n

Retail sales are different from other sales methods and need to be recognised.\u00a0 I called into PC World to buy a projector last week.\u00a0 I called over a salesman. He explained the different machines to me.\u00a0 If he was perceptive he would have seen my \u2018buying signals\u2019.\u00a0 But he wasn\u2019t.\u00a0 He told me to research machines, go elsewhere to cross check prices and so on.\u00a0 He told me to take a photo on my phone of the machine and the model number.\u00a0 I didn\u2019t bother.\u00a0 In short, he sent me out of the shop without a sale.\u00a0 I went elsewhere and spent \u20ac2500 on what I wanted.<\/p>\n

Sales methods<\/strong>\u00a0and\u00a0approaches<\/strong>\u00a0are often reduced to simple frameworks and acronyms that the sales person can remember and follow e.g.<\/p>\n